“Don’t blow your own trumpet!” they say. Well, hand it over to your happy clients and let them do the heavy lifting for you! There’s nothing better than having your “fan” customers talk on camera why they love your software & saas and how it makes their lives better. Tip: To keep viewers engaged, mix up shots of your client with screenshots of his homepage, screenshots of your tool and short fragments of screencasts. This avoids lengthy, pure talking-head video.
